Implementation of a truly fit-for-purpose global MRM and DAM solution
Optimised and improved processes
Transitioned global production to online approval
Implementation of cloud and caching capabilities
Our Client is the UKs largest car manufacturer and a global premium automotive manufacturer, they produce and market some of the highest profile and most successful automotive products in the world. Client C have a deep heritage, operating across many segments and sectors – from desirable consumer vehicles, high performance race-bread vehicles, military, humanitarian and NGO vehicles, agricultural vehicles, and the world’s best off-road vehicles. In 2011 this automotive manufacturer came together with a team of renowned executives from the media and advertising industry to form Client C's lead agency - a jointly owned venture – and the client’s lead creative and marketing execution agency. Between 2011-2016 the global company and newly formed lead agency achieved phenomenal success together, launching award winning campaigns and marketing programs, supporting award winning products – further establishing or client as a global automotive powerhouse.
As a by-product the new lead agency were experiencing incredibly rapid growth and expansion, growing from 25 people to over 800 employees in little over 4 years, and operating in over 18 countries. The lead agency were struggling with process, control, efficiency and management challenges in marketing operations and content management. In addition to their core services, the automotive client had requested that their lead agency head a major technology program, helping Client C transition to a new global MRM & DAM technology provider.
The implementation of a new Single Source of truth for over 18 countries, for content management, production workflows and online approvals
Globally accessible project management tools
Delivery of a single MRM and DAM technology for Client C's lead agency, Client C and partners
Ability to meet exponential growing demand of content creation across media/communication channels
Recognising this operating model was unsustainable, Client C's lead agency and Client C initiated a project to define and implement a new operating model, with the goals of delivering sustainable, consistent global processes, extensive leverage of strategic technology, and building a platform for growth for the subsequent 5-year plan.
Our client’'s lead agency appointed Team 6ix as the lead consultancy for technology program management, transformation and technology delivery.
Source, selection and commercial support for a global MRM and DAM platform
Managed and delivered a multi-country / multi-company discovery process and user-centred engagement program to establish core requirements
Delivered a strategic technology roadmap, and managed, prioritised and capture all low-level requirements and acceptance criteria
Implemented a recurring sentiment analysis / user research program to determine business value and technology program advocacy (pre and post implementation)
Set up of a multi-person / multi-location support team to manage 1st line support, provide content management & digital asset management support services
Implementation of a truly fit-for-purpose global MRM and DAM solution in under 9 months from selection, and operational with over 10,000 users in 50 countries
Optimised and improved processes for the content creation, production, approval and content distribution
Transitioned global production to online approval, delivering much-improved review cycle times, significant operational efficiencies and user experience / advocacy improvements
Significant improvements in asset re-use and cost avoidance (reduction in unnecessary asset re-creation)
Implementation of cloud and caching capabilities to rapidly improve global content distribution and lower transactional costs
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